Social Enterprise in Focus : Who gives a crap? Australia

We’ve mentioned them before, and we’ll talk a bit more about them this time.

who gives a crap? is a social enterprise in Australia who sells toilet roll. Yes, toilet roll. They have a fitting name, an excellent mission and if you keep an eye on their social media sites, some hilarious marketing. They’ve since spread their operations to the U.S. and the U.K., and we hope to see their products in a supermarket near us all very soon.

They’re a great example of the triple bottom line, and deliver an interesting operation with elements of both the integrated and external social enterprise models:

People – with more people having mobile phones than toilets, they recognised the problem in in worldwide sanitation. Their mission is to reduce the -roughly- 40% of people who don’t have access to a toilet and improve the health and wellbeing of these people.

Planet – all the materials they source are forest friendly or recycled. This means they significantly reduce their carbon footprint and yours too – think about how many trees you flush down the toilet.

Profit – they donate 50% of their profits to partners also working in the field of sanitation- currently WaterAid and Sanergy.

If you want to find out about their more recent impact and good work – check out their ‘crap update‘. Otherwise, pop to their web shop and stock up on some toilet paper.